Marc Garbarini

Client Case Study
The call center is a battle ground in the world of customer experience – in banking, even more so. The Royal Bank of Scotland is using Watson to leap into the future of machine learning with a chatbot named CORA. Meet the team of experts who forge this digital assistant into an engine of client satisfaction.

A huge debt of gratitude to our agency team @ Ogilvy.

mobile//event//social
For LuminAID Labs we crashed
the SXSW Good Conference with
a mobile vending experience to
become the three-day media darlings
of the festival. The event also gave
us the opportunity to reenvision
the brand's imagery, packaging,
and voice.

branding//content//e-commerce
After winning this pitch the real work began at break neck speed. First we needed to create a "fake brand" for the clinical trial, develop a "production in a box", naming, copyright, branding, content, manifesto, rich media, site design and build, social, the dudes
of SMOSH, mobile programming, package design, direct mail, sampling strategy...and all of it in six months! Our world demands we make friends with fast.

social//retail//branding
For one of the industry's fastest growing beverage products, our challenge was to "go beyond the bottle" and to be more than just our packaging. The team solved that with original mouth-watering photography, fresh fun design, socially activated promotions, and celebrity tie-ins for retail buzz.

UX//content//influencer
How do you drive awareness and revenue for a global charity whose core mission is to depict and distribute stories of animal brutality? How do you make people see when they'd rather look away? And how do you beat a seven year old DRTV control?

To do it right you need a HERO.

HERO in your original photo library, your optimized donation experience, and in the form of influencers like Christina Grimme of The Voice, and Kaley Cucco from The Big Bang Theory.

With over 110 emotions to choose from, the MyLife App delivers on the promise of a personalized mindfulness solution anytime of the day. All we needed to do was to demonstrate the value prop and the power of great UX. Watch out Headspace, we’re coming for you! Shout out to Brian Hunn my copy partner in crime, and to client Dotdash Meredith.

content//event//programmatic
For content to breakthrough it
demands containers that defy the
expected. Here are 2 content “firsts”
for IBM. A 72 HOUR live-stream from
our 2018 THINK Conference to spread
the gospel of Blockchain.
And a radical redux on the classic
interview show format – The Desk.
Big love to Live From Tomorrow and
the amazing makers at Monkey Boys.

branding//TV//social
For SunTrust Bank the narrative came from a rich southern history, it's people and their deep roots in the community. SunTrust's genuine desire to service their customers with warmth and humanity led us to a new north start – Shining. The entire effort, along with in-market testing, went live in just 8 months.

When you’re a remittance start-up designed to support immigrants and their families by avoiding outrageous transfer fees when sending money back home, and you have no budget for creative investments nor copywriters or production peeps – you come to me, and I do it all.

strategy//branding//event
Repositioning of a cultural icon – the "Black Card", demands an intense level of detail. To bring Always In Centurion Class to life we traveled the globe for original imagery, redefined our verbs and vocabulary, and designed a new level of Member services.

branding//digital
Honored to have been the Creative Lead on this Publicis Groupe pitch for Digital AOR. We won! We also created a new agency model – ROAR.
The entire experience reminded me of what I've always known, what we do is truly a team sport.